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How do you rank the "Top 100" Sites?

The ranking of the mortgage websites on our
"Top 100" list -- and all of our other lists
(by State and by Loan Category) -- are based
on the popularity of the mortgage sites as
measured by the amount of traffic they receive.

We do not do a qualitative analysis of the
websites, but it is safe to assume that the
mortgage sites that receive the highest amount
of Web traffic day in and day out are likely
to offer the best rates and service, and they
are much more Inernet-oriented than mortgage
companies who have put little effort into
their websites.

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